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Kenny Rogers Roasters
Blazon Restaurant chain
Founded 1991; 31 years agone  (1991)
Headquarters

United States

Number of locations

156 (Worldwide)[ane]

Area served

Malaysia, Philippines, Singapore, China, Indonesia, India, Brunei, Cambodia, Dubai, Thailand (Phuket)
Owner Berjaya Corporation[2]
Website kennyrogersroasters.com (International)
krr.com.my (Malaysia)
kennys.com.ph (Philippines)
kennyrogersroastersme.com (Dubai)

Kenny Rogers Roasters is a concatenation of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and old KFC CEO John Y. Brownish Jr., who is a former governor of the U.Due south. state of Kentucky. Brown had been an early on investor in Kentucky Fried Craven from 1964 to 1971. During his successful music career, Rogers had appeared in several commercials for the Dole Food Company before founding this eating house chain.

State singer Kenny Rogers, who founded the eating place concatenation

The menu of Kenny Rogers Roasters originally featured forest-fired rotisserie chicken. After closing all of its U.Southward. operations and a series of ownership changes, Kenny Rogers Roasters operates principally in Asia as part of Malaysian conglomerate Berjaya Corporation Berhad. The Kenny Rogers Roasters brand is owned by Kenny Rogers Roasters International Corporation, a subsidiary of Roasters Asia Pacific (Cayman) Limited which itself is owned past Berjaya Corporation Berhad.[3]

History [edit]

A typical Kenny Rogers's plate.

In 1991, country singer/songwriter Kenny Rogers ventured into the fast-nutrient business organization and co-founded Kenny Rogers Roasters with one-time Kentucky governor John Y. Brown Jr. Kenny Rogers Roasters opened its first restaurant in Coral Springs, Florida in Baronial 1991.[four]

Past 1995, the card had expanded to include turkey, ribs, and various side dishes. The chain eventually grew to over 350 restaurants, including locations in Canada, Europe, the Heart East and Asia.[5] [6]

Kenny Rogers Roasters institute itself in competition with Boston Chicken (later Boston Market) and several smaller roasted craven chains.[seven] Kentucky Fried Craven besides introduced a roasted craven line of products called Rotisserie Gold to compete with Roasters and Boston Chicken.[7] In December 1992, Clucker's, a modest thespian in the roasted craven market, sued Kenny Rogers Roasters, challenge the chain had copied its recipes and menus.[8] The lawsuit continued until Kenny Rogers Roasters purchased a bulk stake in Cluckers in Baronial 1994.[6] [viii] Chocolate-brown expanded the company to a chain of more than than 425 restaurants before selling his interest in the franchise to the Malaysia-based Berjaya Group in 1996.[9]

In 1994 two restaurants were opened in Athens, Greece. However both were closed just a couple of years subsequently[5] [x] [eleven]

In 1996 the chain announced plans to open in the United Kingdom and purchased locations in various cities. At this betoken, annual sales topped $300 million. Withal, the planned restaurants in Britain never materialised.[12]

The company entered Chapter eleven bankruptcy in March 1998[thirteen] and was bought by Nathan'southward Famous, Inc. for $1.25 million[fourteen] [15] (Us$2 one thousand thousand in more than recent terms) on Apr 1, 1999; equally a consequence of restructuring, many locations closed. Past 2000, the chain was downward to 90 franchised restaurants, 40 of those in the U.S.

Nathan's Famous divested itself of Kenny Rogers Roasters in 2008, selling it to their Asian franchisee, Roasters Asia Pacific (Cayman) Limited,[sixteen] a visitor which is endemic by Berjaya Group of Malaysia.[2] The final Kenny Rogers Roasters operating in North America was located in the Ontario Mills mall in Ontario, California which airtight on December 31, 2011.[17]

The 2008 purchase agreement allowed for[xviii] Nathan's Famous and Miami Subs to continue selling Kenny Rogers Roasters items in their restaurants.[19] Nathan'south continues to serve Kenny Rogers Roasters items in select locations, such equally its flagship location on Coney Isle.[20] Miami Subs (since sold off by Nathan's) no longer has a "Kenny Rogers" section on their bill of fare.[21]

Despite the chain's finish in the United States, Kenny Rogers Roasters continues to flourish in Asia nether the ownership of Berjaya Group. An article published by Time.com in 2011[22] reported that Kenny Rogers Roasters had grown to near 140 restaurants across Asia, with connected expansion in Malaysia,[23] the Philippines,[24] and more than recently southern China.

In Malaysia, the Kenny Rogers Roasters chain of restaurants is developed and operated by Berjaya Roasters (M) Sdn Bhd. Nether a corporate practise past Berjaya Corporation Berhad in 2011, Berjaya Roasters (M) Sdn Bhd became a wholly-owned subsidiary of Berjaya Food Berhad.[25]

In March 2011, Berjaya Food Berhad listed on the Main Board of Bursa Malaysia. Effectively, Berjaya Food Berhad is responsible for establishing, operating, and expanding Kenny Rogers Roasters restaurants in Malaysia. This includes developing the Kenny Rogers Roasters brand, managing card items, and acting as a central procurement agent for Kenny Rogers Roasters restaurants across Malaysia.

Restaurant concept and menu [edit]

As a brand, Kenny Rogers Roasters advocates healthy eating as reflected in its brand tag line "less fat...less salt...less calories".[26]

Number of restaurants and countries of operation [edit]

Kenny Rogers Roasters, Berjaya Times Square, Kuala Lumpur

In its 2012 Almanac Report, Berjaya Corporation Berhad reported that as of April 30, 2012, Kenny Rogers Roasters restaurants numbered 74 in Malaysia and eight in Indonesia.[27] It was also mentioned that Roasters Asia Pacific (Hong Kong) Express has operations in other countries including the Us, Malaysia, Singapore, Indonesia, China, and the Philippines.

In add-on, Roasters Asia Pacific has been undergoing expansion in other international territories including Republic of india and the Centre East. Kenny Rogers Roasters opened its first outlet in Brunei in Jan 2013.[28] The second Brunei outlet was opened at Tanjung Bunut in June 2015.

Kenny Rogers Roasters started operations in Bangladesh in December 2012 with a restaurant in Gulshan, Dhaka. They terminated their functioning in People's republic of bangladesh in 2018.

In June 2014, Kenny Rogers opened in Phnom Penh, Cambodia in the Aeon Mall. This was the chain'south outset location in Cambodia.

The Kenny Rogers Roasters expansion to UAE happened in June 2015 at Al-Karama, Dubai.

In December 2016, the offset KRR opened in Thailand in the Laguna area of Phuket. In that location are currently plans to open up other restaurants inside Phuket and then into other parts of Thailand likewise.[29]

In popular culture [edit]

Kenny Rogers Roasters is the centre of an episode of Seinfeld, "The Chicken Roaster". Later on a branch opens in the neighborhood, Kramer cannot slumber due to its neon sign shining through his window, and then he hung up a banner to drive it out of business. The co-operative shuts downward at the end of the episode when Jerry unintentionally sabotages information technology with a soaked rat hat.[6] The story was inspired past a real-life confrontation betwixt a New York Urban center branch of Kenny Rogers Roasters and a neighboring law function.[30]

See too [edit]

  • Listing of fast-nutrient craven restaurants

References [edit]

  1. ^ "Branches". Philippines: Kenny Rogers Roasters. Archived from the original on Dec ix, 2009. Retrieved Nov 3, 2009.
  2. ^ a b "Berjaya Group Berhad – Group Structures – Food & Beverages". Berjaya Grouping. September eight, 2009. Archived from the original on Baronial 12, 2011. Retrieved November 3, 2009.
  3. ^ "Berjaya Corporation Berhad – Nutrient & Beverage Division". berjaya.com. Archived from the original on Baronial 12, 2011. Retrieved August ix, 2013.
  4. ^ "Nearly Kenny Rogers Roasters: The Outset". Kenny Rogers Roasters International. Retrieved Baronial 13, 2013.
  5. ^ a b "Kenny Rogers Roasters signs foreign development bargain". upi.com. November 2, 1993.
  6. ^ a b c Burginger, Lyndsay (August five, 2020). "Whatever Happened to Kenny Rogers Roasters?". Wide Open Eats . Retrieved October 27, 2020.
  7. ^ a b Stouffer, "A High Stakes Game of Craven"
  8. ^ a b Seline, "Clucker's is First Casualty in Chicken Wars"
  9. ^ Hutt, "Kenny Rogers Wants to Take Name with Him from Bankrupt Roaster Chain"
  10. ^ "Greek Fast Food Making a Robust Comeback : Merchandising: Once-scorned souvlaki has taken its place alongside the Large Mac. An international campaign is likely". Reuters. Apr 20, 1995.
  11. ^ Νικηφόρου, Ρομίνα (December 17, 2020). "Οι αλυσίδες εστίασης που δεν «άντεξαν» στην Ελλάδα". www.insider.gr (in Greek). Retrieved June fifteen, 2021.
  12. ^ "Kenny Rogers fix to roast in Uk". The Caterer. Nov 23, 1999.
  13. ^ Katherine Hutt (March 28, 1998). "Roasters Lays an Egg, Files for Chapter 11". South Florida Sun-Sentinel. sun-sentinel.com. Retrieved December sixteen, 2010.
  14. ^ Strugatch, Warren (April 6, 2003). "L.I.@Piece of work; Nathan's Builds on Its Core Product, Hot Dogs". The New York Times. New York City.
  15. ^ "Nathan's Bid Up For Vote". S Florida Sun-Sentinel. Sun-Sentinel.com. January vi, 1999. Retrieved December 16, 2010.
  16. ^ "Kenny Rogers Roasters Purchase Understanding". TechAgreements. April 23, 2008. Archived from the original on September 4, 2009. Retrieved June 29, 2009.
  17. ^ Plessel, John (December 31, 2011). "Ontario Mills' Big Food gets much, much smaller". Dine 909.
  18. ^ Section 2.13(a) of Kenny Rogers Roasters Buy Understanding.
  19. ^ Section ii.xiii(c) of Kenny Rogers Roasters Purchase Agreement.
  20. ^ "Dinner at Kenny Rogers Roasters on Coney Island". Fast Food NYC. Archived from the original on September iii, 2009. Retrieved June 29, 2009.
  21. ^ "Miami Subs Grill Menu". Miami Subs. Archived from the original on July 14, 2011. Retrieved March 21, 2020.
  22. ^ Brenhouse, Hillary (July 26, 2011). "The Hole-and-corner Second Life of Kenny Rogers Roasters … in Asia". Hong Kong: Time Magazine. Archived from the original on February 8, 2012.
  23. ^ "Kenny Rogers Roasters Malaysia". Berjaya Roasters. Retrieved August ix, 2013.
  24. ^ "Kenny Rogers Roasters Philippines". Kennys.com.ph . Retrieved June 14, 2010.
  25. ^ "Berjaya Food Berhad". berjaya.com. Retrieved Baronial 11, 2013.
  26. ^ "Kenny Rogers Roasters Menu". Berjaya Roasters (1000) Sdn Bhd. Retrieved August 13, 2013.
  27. ^ "Berjaya Corporation Berhad – 2012 Annual Report (p24-25)". Berjaya Corporation Berhad. Archived from the original on January 16, 2013. Retrieved Baronial xx, 2013.
  28. ^ "Kenny Rogers Roasters Opens Outlet in Giant, Rimba". The Negara brunei darussalam Times. March 15, 2013. Archived from the original on September 11, 2013. Retrieved September 11, 2013.
  29. ^ "Savor a salubrious family-style feast at the new Kenny Rogers Roasters in Phuket". The Phuket News. Dec 24, 2016.
  30. ^ Smith, Ernie (March 28, 2017). "Boom, Roasted". Tedium . Retrieved Oct 27, 2020.

External links [edit]

  • Kenny Rogers Roasters International
  • Kenny Rogers ROASTERS Malaysia
  • Berjaya Corporation Berhad
  • Kenny Rogers Roasters Philippines
  • Kenny'south Honey Spicy

kenyonmeme1977.blogspot.com

Source: https://en.wikipedia.org/wiki/Kenny_Rogers_Roasters